From John

Why we built My Site Buddy

A 2 minute, 46 second story about the work that was getting buried and what changed when Web Moves built My Site Buddy.

Read the full story and transcript

A documented four-week project

Four weeks.
361 commits.
Website work, clearly documented.

This is a documented four-week project for one client. It shows the website work that was completed, the Git history behind it, and the human review before anything went live. The client’s name is withheld.

See what was done See My Site Buddy
PROJECT 04
Client
Name withheld
Business
National multi-location brand
Footprint
27 locations · 8 metro markets
Platform
WordPress
Window
Jul 15 to Aug 12, 2026
Source
Git history · 361 commits

From the Git history

361
Commits
20
Active days
11
Changes reviewed
120+
Pages updated
67
Competitors vetted
9
Areas of work

How the time compared

Same scope. Less calendar time.

This estimate compares the same work done by a senior specialist with the time it took in this project.

Estimated time by hand one senior full-timer

M1 M2 M3 M4 M5 M6

With My Site Buddy alongside every other client

M1 More time for the rest of the client work
About 6× less calendar time

The same scope was completed. A person checked every change before it went live.

What was completed

What changed, step by step.

Nine parts of the project moved at the same time. Each work item shows the change and an estimate of the time it would take by hand.

WORK ITEM 01 / 09

Whole blog archive, rewritten and republished

The entire archive, 67+ posts, rewritten with fresh 2026 data and a full SEO and AI-Overviews pass on every single one.

  • Title tags, meta descriptions, alt text, internal links, and FAQ and AI-Overview schema on every post
  • Article and E-E-A-T schema, author and reviewer Person schema, publish-date fixes
  • 4 new state-specific regulation guides modeled on the top performer, each with its own featured imagery
  • Publish-date de-clustering, dead-link repair, real read times, author avatars on guide cards
Estimated time by hand
~320 hrs
With My Site Buddy
in the sprint

WORK ITEM 02 / 09

"Best in Market" comparison series

A data-driven comparison template plus 8 full-width designed landing pages, one per metro market.

  • 67 competitor companies verified one by one; stale identities and inaccurate claims corrected
  • ItemList and per-company AggregateRating schema; fan-out-driven FAQ pass
  • The owner's PDF markup applied across all 8 pages; interlinked into the pricing cluster
Estimated time by hand
~120 hrs
With My Site Buddy
in the sprint

WORK ITEM 03 / 09

Market pricing-guide cluster

A brand-new pricing hub plus 8 market-level cost guides, each de-templated with unique local prose.

  • Featured images per guide; the client's editorial pass applied across all 8
  • Three-way interlinking between location pages, comparison pages, and cost guides
Estimated time by hand
~70 hrs
With My Site Buddy
in the sprint

WORK ITEM 04 / 09

Location pages rebuilt per market

8 metro location pages rewritten as genuinely unique content, no clone copy anywhere, plus a full visual redesign.

  • Local sections, market-specific regulatory content, and answer-engine FAQ per metro
  • Lead-gen CTA and trust badges on all 8; named-manager E-E-A-T; real association logos
  • Compact "At a Glance" panels, full-width accordions, mobile polish, market-matched blog feeds
  • Unique keyword-first metas and de-templated intros across 11 metros
Estimated time by hand
~115 hrs
With My Site Buddy
in the sprint

WORK ITEM 05 / 09

Team roster, reviewer identity, and press

Entity and E-E-A-T plumbing built out across the whole site.

  • Roster reconciled: 24 records corrected, 9 new team profiles with headshots and licenses
  • Author and reviewer profiles with bios and identity links; every post attributed; old archives redirected
  • Site-wide "As Featured In" press wall with real national-outlet logos
Estimated time by hand
~45 hrs
With My Site Buddy
in the sprint

WORK ITEM 06 / 09

Homepage, header, and global UI refresh

Multiple site-wide design iterations, shipped and refined right in production.

  • Homepage: full-width reviews band, half-height value cards, reviewer-style blog cards
  • Floating contact CTA iterated down to a tidy pill; mobile header rebuilt
  • Contact-page hero redesign, reviews compaction, disclosures page redesign
Estimated time by hand
~70 hrs
With My Site Buddy
in the sprint

WORK ITEM 07 / 09

Lead-gen features and forms

Real development, shipped alongside all that content.

  • Pricing calculator hardened and wired to a dedicated lead-capture form; new state added
  • Service-inquiry forms generalized across 3 business lines with smart prefill
  • Form routing, card reordering, and client-portal links repointed to current sign-in endpoints
Estimated time by hand
~50 hrs
With My Site Buddy
in the sprint

WORK ITEM 08 / 09

SEO infrastructure, schema, and hygiene

The unglamorous stuff that compounds, done thoroughly instead of "when we get to it."

  • Category-based permalink migration; 27 posts moved off legacy URLs with clean redirects
  • Schema fixes: word counts, timezone-accurate dates, Person schema throughout
  • Security tidy-up: spam pages removed, contractor access downgraded, utility pages noindexed
  • Deploy pipeline upgraded to run database migrations automatically
Estimated time by hand
~60 hrs
With My Site Buddy
in the sprint

WORK ITEM 09 / 09

AI-visibility research and methodology

Original research most agencies would sell as a standalone engagement.

  • An LLM fan-out scan harness built to measure how AI answer engines cite the client
  • Benchmarked against two national competitors; grounded re-runs; cross-checked across 3 data providers
  • Human-quality content methodology documented and codified for repeatable use
Estimated time by hand
~55 hrs
With My Site Buddy
in the sprint

Tools used

Tools used on this project.

The tools were connected to the project so the team could work with the client information in one place.

  • WordPress content · templates · redirects
  • PHP + MySQL theme code · database migrations
  • GitHub 361 commits · 11 PRs merged
  • Claude the buddy doing the work
  • Search Console indexing · URL migrations
  • Google Analytics traffic and behavior checks
  • DataForSEO LLM fan-out scan harness
  • Pangram human-quality content checks
  • Semrush AI-visibility cross-checks
  • Google Drive the owner's PDF markup
  • Google Docs editorial review round trips
  • Headless browser competitor verification · QA
  • SSH + deploys pipeline · auto migrations
  • MCP servers tool wiring per site
  • Gemini, grounded AI-Overview benchmark re-runs
  • JSON-LD schema Article · Person · ItemList · FAQ

16 tools · one project

Summary

About 940 hours of senior work. Completed in four weeks.

At a realistic senior pace of about 160 focused hours a month, this scope is roughly six months of full-time specialist work, or a whole quarter from a small three-person team. The work was completed in one four-week project, and a person checked every change before it went live.

Manual estimate
820–1,060 hrs
Equivalent duration
~6 months
My Site Buddy elapsed
4 weeks
Time comparison
~6×

How we estimated the time

Manual-hour estimates are based on individual types of work: long-form rewrites at 4 to 5 hours per post, including data updates and schema; designed landing pages at 10 to 14 hours, including research and QA; competitor checks at about 45 minutes per company; and development at a typical senior pace. The estimates assume a skilled specialist already knows the website and tools. They do not include onboarding, meetings, or time spent switching between projects. A real agency project with normal coordination would usually take more than six months. Every My Site Buddy change was checked by a person before it went live.

One client. One month. Work reviewed before it went live.

My Site Buddy keeps a website’s request, work, and review in one place. An experienced person checks important changes before they go live.

See My Site Buddy